ZTE 's ambitions are big, and the brand wants to know. In an interview with the Financial Times (subscription required) , He Shiyou , head of the department of mobile devices, explains that his company will enter the top 3 manufacturers of smartphones and thus out of the category of " second class" (sic) in which it appears at this time. Also adding that he would like his company to be recognized on the western territories .
To do so, the Chinese brand will put the dishes in the large . First, by offering more high-end terminals, just out of this that sticks to the skin of many brands of the Middle Kingdom cheap picture. It is already good news in itself, but the company also wants to enter the market ready -to-wear -mail.
SmartWatch and ZTE Glasses
It is therefore logical that ZTE wants to position itself in the market for Android smartwatch . The product is even well advanced, as part tells the Financial Times, it will be launched " in the first quarter of 2014 ." Without further clarification, the thing will presumably run on Android .
Even better, we could also see medium-term connected ZTE made in glasses , like Google Glasses . He explains search around such technologies before admitting they take longer to develop. In other words, ZTE Glasses will not happen immediately .
Finally , growth could also pass through a policy of redemption or merger . Necessary in a market where competition is fierce as the director . Finally , the brand would finally offer phones with Windows Phone 8 . ZTE is in the race and apparently not just walk by China.
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